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Creative Tools

Precicesly convey brandings and visions

Try our new tool ARRI Look Builder

Get the most out of your images and precicesly convey brandings and visions

Discover some of our tools that differ ARRI equipment from traditional studio production and help you create a flexible & perfectly matching production environment for your business. 

See how different your images will look wehn using an ARRI camera:

ARRI Layers UHD v3 (Thumbnail)

ARRI Look Builder

Explore the creative options of ALEXA 35 in our Look Builder.

See how ARRI Textures personalize the camera's image, compare the many looks from our Look Library, and prestine colors by ARRI REVEAL Color Science.

Experience how a different bokeh individualizes your companies' next projects with the Impression Filters.

Create the look and feel you admire for your brand

Explore all the different professional looks you are able to create with ARRI equipment.
Dive in deeper into ARRI's Look Files as part of our Image Science.

Choose textures with ALEXA 35

ARRI Textures allow you to alter the amount and character of grain in the image, and the amount of contrast at different levels of detail, perceived as sharpness.

Previous ALEXA cameras were pre-programmed with a default texture, but ALEXA 35 lets you choose from a variety of ARRI Textures. Example images below have been zoomed in around 500% from the original frame size, in order to illustrate the effect of ARRI Textures on fine detail.


A close-up of a face illustrates the effect of ARRI textures on fine details made possible by the 4K super 35 camera ALEXA 35.
A close-up of a face illustrates the effect of ARRI textures on fine details made possible by the 4K super 35 camera ALEXA 35.
A close-up of a face illustrates the effect of ARRI textures on fine details made possible by the 4K super 35 camera ALEXA 35.
A close-up of a face illustrates the effect of ARRI textures on fine details made possible by the 4K super 35 camera ALEXA 35.

Unveil beautiful colors for your images

REVEAL Color Science is a completely new image processing chain used by ALEXA 35 internally and all latest digital ARRI cameras through a Image Software Developer Kit (except ARRIFLEX D-20/21).
REVEAL Color Science helps you to reproduce colors more accurate, produce cleaner images and supports by faster and easier grading for SDR and HDR.
Dive in deeper into the topic here.
 

Explore how ARRI cameras can profit from REVEAL Color Science: Below are images shot in ARRIRAW with ALEXA 35 and ALEXA Mini LF, both processed with REVEAL Color Science.


While there are some differences in dynamic range and depth of field, the colors are extremely close, showing that ALEXA 35 and ALEXA Mini LF can be combined on a shoot without causing any difficulties in the grade.

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V1-0004_B_0002C002_221012_165229_a12TN_hde.00006823
ALEXA 35
ALEXA Mini LF

Explore how ARRI cameras can profit from REVEAL Color Science: Below are images shot in ARRIRAW with ALEXA 35 and ALEXA Mini LF, both processed with REVEAL Color Science.


While there are some differences in dynamic range and depth of field, the colors are extremely close, showing that ALEXA 35 and ALEXA Mini LF can be combined on a shoot without causing any difficulties in the grade.

V1-0005_A003C003_221012_RN9J.00039718
V1-0004_B_0002C002_221012_165229_a12TN_hde.00006823
ALEXA 35
ALEXA Mini LF

Chose your vintage feel & define bokeh with Impression Filters

ARRI Impression Filters are eight Impression V Filters that give a vintage feel to Signature Prime and Zoom lenses. The four negative and four positive diopter filters incrementally shift the focus characteristics of the image, allowing a range of detuned looks to be created with one set of Signature lenses.
Dive in deeper into the topic here.


Positive filters

Drag the slider to compare a clean image with the strongest positive filter

ARRI Impression Filters example footage "The Impressionists" 2 people from behind NYC skyline in background With 330P filter
ARRI Impression Filters example footage "The Impressionists" 2 people from behind NYC skyline in background Without filter
Image without a filter on the LEFT and with Impression V Filter IV 330P on the RIGHT. Captured with an ALEXA Mini LF and 47 mm Signature Prime at T1.8.
Positive strength Impression V Filters produce 'bauble' bokeh in the background, where out-of-focus highlights are bright in the middle and blurry at the edges. Bokeh at the edges of the image becomes more stretched and pointier.

Positive filters

Drag the slider to compare a clean image with the strongest positive filter

ARRI Impression Filters example footage "The Impressionists" 2 people from behind NYC skyline in background With 330P filter
ARRI Impression Filters example footage "The Impressionists" 2 people from behind NYC skyline in background Without filter
Image without a filter on the LEFT and with Impression V Filter IV 330P on the RIGHT. Captured with an ALEXA Mini LF and 47 mm Signature Prime at T1.8.
Positive strength Impression V Filters produce 'bauble' bokeh in the background, where out-of-focus highlights are bright in the middle and blurry at the edges. Bokeh at the edges of the image becomes more stretched and pointier.

Negative filters

Drag the slider to compare a clean image with the strongest negative filter

ARRI Impression Filters | "The Impressionists" NYC | With filter 290N
ARRI Impression Filters | "The Impressionists" NYC | Without filter
Image without a filter on the LEFT and with Impression V Filter IV 290N on the RIGHT. Captured with an ALEXA Mini LF and 47 mm Signature Prime at T1.8.
Negative strength Impression V Filters have the opposite effect to positive filters. In the background, 'donut' bokeh gives out-of-focus highlights a bright ring around the edges, making them appear sharper.

Negative filters

Drag the slider to compare a clean image with the strongest negative filter

ARRI Impression Filters | "The Impressionists" NYC | With filter 290N
ARRI Impression Filters | "The Impressionists" NYC | Without filter
Image without a filter on the LEFT and with Impression V Filter IV 290N on the RIGHT. Captured with an ALEXA Mini LF and 47 mm Signature Prime at T1.8.
Negative strength Impression V Filters have the opposite effect to positive filters. In the background, 'donut' bokeh gives out-of-focus highlights a bright ring around the edges, making them appear sharper.

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