ARRI Studio New York | Virtual Production | Solutions

Craft the next generation of commercial content

ARRI Studio New York is a state-of-the-art facility designed for corporate, advertising, and promotional production.

From impactful corporate keynotes to dynamic brand campaigns, immersive educational and training content to vibrant music videos, ARRI Studio New York serves as a virtual production studio offering the perfect setting for your production needs.

With a turnkey studio design, access to high-quality equipment, and in-house creative support, we make the virtual production experience seamless and cost-effective for the city’s commercial and production professionals.

Elevate your content and book your creative production space at ARRI Studio New York.

Discover the advantages of virtual production

ARRI Studio New York enables customers to be in control of every aspect of the virtual production environment, by bringing our expertise in high-end LED volumes to commercial and corporate shoots.

Keep daylight and weather conditions consistent, or switch to a brand new location in a matter of moments.
Reduce costs and carbon footprint by eliminating the need for crew to travel to multiple locations.
Make informed decisions faster with real-time virtualization, maximizing your time on-set.
Encourage natural performances from talent within an immersive environment.
Retain brand consistency across shoots.

Cinematic quality for commercial productions

Access ARRI’s cutting-edge production solutions and services, optimized into the perfect configuration for fast-moving, short-form projects.

Powerful, personalized solutions

Benefit from ARRI Rental’s full inventory of high-end camera equipment and accessories, meeting all production needs under one roof.

Behind-the-scenes capture of Travis Taddeo operating a Trinity at ARRI Studio NY

Guidance at every step

ARRI's in-house technical expertise, and a turnkey studio configuration ensure a smooth entry point for successful shoots.

Crew members in action at ARRI Studio NY

As flexible as you need

ARRI Studio New York is specifically designed to house high-quality, cost-effective content across a wide range of applications, including commercials, educational and training clips, corporate townhall and company presentations, music videos, and much more.

With space for a live event audience, group presentations, or even a catwalk, the production potential is huge.

ARRI Studio New York Bandit Running Summer

Promotional shoot for Caffe Vita coffee captured at ARRI Studio NY

A DP films test shots at ARRI Studio New York

ARRI Studio New York Unscripted Studio 54 1

ARRI Studio New York Norah Jones Music Video ALEXA 35

Behind-the-scenes shot of Travis Taddeo fashion shoot at ARRI Studio NY, featuring models, lighting equipment, and studio setup

Band setup for a music video at the virtual production studio of ARRI in NYC

Two individuals seated on a stage set up by ARRI Solutions at ARRI Studio NY

On-set at ARRI Studio New York

David Kruta, DP

“Each time I use virtual production, I fall in love with it a little bit more. Certain aspects of shooting are so much easier and faster, not to mention safer. With the image-based lighting system already in place we could not only incorporate graphics on the fly, but also create consistent, scene-specific lighting with the click of a mouse, making it simple to hit the ground running."

Chris Ungco, DP, and founder of Asians and Allies

“ARRI Studio New York is a beautiful facility. We utilized the LED wall to create a safe space for our community workshop. Its production space feels like a gathering place of limitless potential.” 

Duell Davis, DP

“I had an awesome time shooting at ARRI Studio New York! It was especially useful to have ARRI Rental right down the hall, which made gear swaps and adjustments easy."

Night Coast, Band/Talent

“It was amazing to utilize the technology in the studio and embrace the creative possibilities it offered. The Creative Producer helped bring our ideas to life and we couldn’t be happier with the final product. That LED wall is magic!”

Efficient studio design

Built around a curved LED wall with image-based lighting, ARRI Studio New York offers high quality production in 2D and 3D environments.

The studio is built around a curved LED wall from Planar (CarbonLight CLI VX2) and offers integration of high-quality 2D plates and 3D environments for efficient virtual production, as well as traditional studio graphics and backdrops.

Image based lighting solution in place, utilizing industry-leading ARRI Orbiter and ARRI SkyPanel fixtures, creating dynamic, immersive experiences.

40’ x 60’ of overall production space, 12' height to full ceiling grid. Ground-floor access for easy loading access, and space for a live audience.

Overview

In-vision wall

Lighting design

Floor plans

Studio specifications


Studio dimensions	40’ x 60’ available production space. 12’ height to grid
LED main wall	Planar CarbonLight CLI VX2.6, 29’ x 9’, 120 panel array. Pixel pitch: 2.6mm \| Max Brightness: 1500 nits Effective resolution: 1152x3840
LED wild wall	Absen PL1.9 Pro V10, 6’ x 12’. Pixel pitch: 1.95mm \| Max Brightness: 1200 nits \| 12-bit color depth Effective resolution 2560 x 1536
Pre-rigged grid lighting	3 x ARRI Orbiter, 3 x ARRI L5-C Fresnel, 5 x ARRI SkyPanel S30-C, 3 x ARRI SkyPanel S60-C, 2 x ARRI SkyPanel S120-C All fixtures wired for sACN/DMX control
Floor lighting (mobile)	2 x ARRI Orbiter 2 x ARRI SkyPanel S30-C 2 x ARRI L7-C Fresnel 1 x SkyPanel X23
Power distribution	200 A 3-phase 208v service (100A reserved for LED wall/grid 2 x 50’ 5-wire #2 AWG banded feeder cable – Camlocks 1 x 5-wire Camlock to 4x 19-pin Socapex + 3 x Edison Duplex Breakout Pagoda 1 x 5-wire Camlock to 3x 100A Stage Pin (Bates) + 3 x Edison Duplex Cinebox 3 x 100A Stage Pin to 5 x Edison Duplex ‘Bento Box’ Lunchbox 3 x 50’ 100A Stage Pin (Bates) Banded Cable 4 x 25’ 19-pin Socapex Extension Cable (2 pre-rigged to grid) 4 x 19-pin Socapex to 6 x Edison Breakout Cable (2 pre-rigged to grid)

News from ARRI Studio New York

ARRI_Studio_NY_Mountain_Dew_BTS_Orbiter_Beam

Sep. 30, 2024

Having a Blast with Mountain Dew

Pepsico's social team shot this fun social campaign for Mountain Dew using our virtual production environment.

ARRI Studio New York Bandit Running Summer (1)

Jun. 7, 2024

A warm welcome for Bandit Running's Summer Campaign

Apparel brand Bandit Running returned to ARRI Studio New York for its Summer 2024 campaign. Photographer Joe Greer was at the helm to capture a stunning set of stills.

May 22, 2024

Authentic driving scenes at ARRI Studio New York

Members of the Producers Guild of America visited ARRI Studio New York to gain insights into shooting driving scenes in a virtual production facility.

Download ARRI Studio New York's brochure

ARRI Studio New York_Brochure_July24

Book ARRI Studio New York for your next production

ARRI Studio New York

47-27 36th Street
Long Island City, NY 11101
USA

+1 212 757 0906

studiony@arri.com