For the last six years, Callaway Golf Senior Marketing Manager Ethan Ganot and Senior Video Producer/Editor Tony Regalmuto have produced Callaway Live, a 20 to 25-minute long show that streams live on YouTube, among other video content. Callaway Live is a hosted show that features guests from around the world of golf, and is aimed at golfers, media outlets and Callaway’s own sales force. “The show has been a success and the demand for content increased – and, with it, the need to upgrade a studio that had been built in a converted office space,“ shares Ganot.
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Callaway Live Ups Its Game with ARRI SkyPanels
When Callaway Golf wanted to upgrade its video productions, video producer Tony Regalmuto and marketing manager Ethan Ganot had a wish list: the system had to be versatile to handle different production demands, easy enough for non-professionals to use and provide the highest quality result.