Zupančič explained, “As soon as I talked to the director about the look and the technical side of the TVC, it was clear that we had to use the ALEXA Mini. We had to switch through multiple setups along the shooting days from handheld to quick and subtle tracks on the Movi PRO and Movi XL on the tracking vehicle. Since the Mini is so versatile and easy to rig it was the perfect fit allowing us to shoot more and wait less.”

Zupančič and director Jason Bock also agreed on a specific look for the commercial, one that had its own particular style and feel. He continued, “Another main reason to use the ALEXA Mini was the aesthetic the director and I wanted to achieve. The Mini combined with Panavision G series Anamorphic lenses gave us exactly what we wanted.”