…in continuous light….ARRI is the real benchmark. -- Laurent Brémaud, photographer and owner of the LB Studio
This enthusiasm for ARRI Lighting products is logically reflected in the rental companies. LB Studio, which offers photographers and videographers two studios of 250 m2 and 75 m2 in the 13th arrondissement of Paris, has become one of the leading rental companies for lighting and shooting equipment in Paris in recent years. Initially a marginal business, rentals now represent nearly 50% of its turnover. LB Studio has a wide range of ARRI lighting and has started to invest in ARRI ALEXA Mini and ARRI ALEXA Mini LF cameras that it regularly rents to French luxury players.
“Previously, each photographer had his or her own equipment. Today, with the digital upheaval, many no longer want to invest and want to work completely free of equipment,” explains Laurent Brémaud, photographer and owner of LB Studio. “Our customers are the ones who pushed us to start renting light and shooting equipment. Today, we support some of them in their transition to video. Their current concern is to optimize the shooting, using a model to produce in parallel both the photos and the video. This implies working in continuous light. And in this area, ARRI is the real benchmark.”
LB Studio offers photographers and videographers a wide range of ARRI lights, in HMI (M-Series, True Blue D), in tungsten (True Blue ST) and, of course, in LED: Fresnel L-Series C, about twenty ARRI SkyPanels (S30, S60, S120, S360) and for a few months now, three Orbiters. “The SkyPanel is a product that is very popular, including with photographers,” adds Laurent Brémaud. “The Orbiter is having a slow start and will take more time to be accepted by photographers, who are quite conservative in their choices. On the other hand, we are looking forward to an ARRI projection optic. This much-requested accessory will certainly be a trigger for wider use of the Orbiter in photography.”